We understand that “the ultimate, hidden truth of the world is that it is something that we make and could just as easily make differently.” *
Our guiding principal has always been to live that truth beyond any restrictions on creativity to produce remarkable fragrances that celebrate the art of living.
Designed to enchant, delight, and inspire, our scents are formulated with an eye to sustainability and responsible stewardship of the natural world, and are blended and bottled entirely by hand.
By turns sensual, playful and rigorously cerebral, our fragrances are respectful of both the wearer and the craft, offering a true alternative to mass-market perfumery that nonetheless remain grounded in classical technique.
MAISON ANONYME employs Adrian Frutiger's Avenir typeface across all its communications. Released in 1988 by the Linotype foundry, the word avenir is French for "future." The family takes inspiration from the geometric style of sans-serif typefaces developed in the 1920s that took the circle as a basis, such as Erbar and Futura. Frutiger intended Avenir to be a more organic interpretation of the geometric style with details recalling traditional typefaces. He has described Avenir as his finest work.