The lunar eclipse video was commissioned by MAISON ANONYME from LA-based artist Joe Merrell. Merrell's work has been exhibited at Machine Project, The Institute for Art and Olfaction, and The Pacific Design Center in Los Angeles.
MAISON ANONYME employs Adrian Frutiger's Avenir typeface across all of its communications. Released in 1988 by the Linotype foundry , the word avenir is French for "future." As the name suggests, the family takes inspiration from the geometric style of sans-serif typeface developed in the 1920s that took the circle as a basis, such as Erbar and Futura. Frutiger intended Avenir to be a more organic interpretation of the geometric style with details recalling traditional typefaces. He has described Avenir as his finest work.